7種有效的行銷工具：包含分析、轉換優化、電子郵件、搜尋行銷、再行銷、行動、行銷自動化。
7種有效的行銷工具：包含分析、轉換優化、電子郵件、搜尋行銷、再行銷、行動、行銷自動化。
(1) 分析工具：
Google Analytics https://www.google.com.tw/intl/zh-TW/analytics/
Adobe Analytics http://www.adobe.com/tw/marketing-cloud/web-analytics.html
(2) 轉換優化工具：
Wordstream https://www.wordstream.com/
Optimzely https://www.optimizely.com/
Unbounce http://unbounce.com/
ion interactive https://www.ioninteractive.com/
(3) 電子郵件工具：
MailChimp https://mailchimp.com/
Constant Contact https://www.constantcontact.com/
(4) 搜尋行銷工具：
Google AdWords https://adwords.google.com/
Bing and Yahoo https://tw.emarketing.yahoo.com/ysmacq/
WordStream https://www.wordstream.com/
Wordtracker https://app.wordtracker.com/
BrightEdge https://www.brightedge.com/
(5) 再行銷工具：
Google AdWords remarketing https://support.google.com/adwords/answer/2453998
AdRoll https://www.adroll.com/
Perfect Audience (from Marin Software) http://www.perfectaudience.com/
(6) 行動工具：
RWD設計
(7) 行銷自動化工具：
HubSpot https://www.hubspot.com/
Act-On https://www.act-on.com/
InfusionSoft https://www.infusionsoft.com/
Marketo https://www.marketo.com/
Adobe Campaign http://www.adobe.com/tw/marketing-cloud/campaign-management/integrated-marketing-capabilities.html
Oracle Eloqua https://www.oracle.com/marketingcloud/products/marketing-automation/index.html
Pardot http://www.pardot.com/
ExactTarget (Salesforce) http://assets.exacttarget.com/legacy/pardot/
Silverpop (IBM) http://www.silverpop.com/
參考資料 : 7 Marketing Technologies Every Company Must Use
